Impressive

From Edge, the Adobe newsletter:

This impressive promotional site for the world's first cinematic proportion TV is immediately intriguing because users feel like they have been dropped into the middle of a major incident. With "baddies" dressed as clowns and police everywhere, the deliberately slow-moving video experience has numerous hotspots that take the experience to another level. Take a moment to explore everything. You won't be disappointed.

Make sure to click the three vertical blue bars in the time line. Check it out here.

Did I mention it's done in Flash?