Target Marketing

Here's an ad on NYTimes. I wonder, who looks at this picture and thinks, "I'd like to dress like this guy?"

I couldn't think of an answer until I followed the link and saw the slide show of the same dork in several other dopey poses. But then I had my answer: no one thinks "I'd like to dress like that guy." But someone does think "I'd like my boyfriend/husband to dress like that guy and to really listen to me when I'm talking, the way that guy appears to be doing to his girlfriend/wife."