Into Darkness

Paramount’s bid to draw in more foreign ticket buyers even extended to casting decisions and the script, which turns on a more terrestrial story. "Into Darkness" finds the Enterprise crew called back home, where a terror force has infiltrated the Starfleet organization.
"The team has really been in the weeds, so to speak, going country by country and looking at every possible opportunity," Brad Grey, Paramount’s chairman, said of the studio’s marketers in particular. "On a profit level, focusing on your shareholders, this is now how detailed you have to be on pictures of this scope and scale."

Praise be. I was beginning to worry that all my films weren't focus-tested in Asian markets.